Resources
GEO Playbooks
Step-by-step action guides for Generative Engine Optimization. Each playbook provides a clear, sequential process you can execute to improve your brand's visibility in AI-generated answers.
How to Increase AI Mentions of Your Brand
A step-by-step guide to increasing how frequently AI assistants mention your brand when answering relevant queries. This playbook covers the complete process from baseline measurement through ongoing optimization.
Step-by-Step Process
- 1Establish a baseline by querying your brand across ChatGPT, Gemini, Perplexity, and Claude for 20+ relevant prompts
- 2Identify the top 5–10 high-intent prompts where you want to appear but currently do not
- 3Audit which competitors appear for those prompts and identify the sources AI cites for them
- 4Build citations on the same high-authority sources (G2, Capterra, industry publications, Wikipedia)
- 5Create AI-optimized content pages that directly answer your target prompts with clear, structured information
- 6Distribute consistent brand messaging across 10+ authoritative platforms
- 7Monitor mention frequency weekly using HyperMind or manual prompt tracking
- 8Iterate based on which prompts respond fastest and double down on winning strategies
How to Control Your AI Narrative
AI assistants may describe your brand inaccurately, emphasize the wrong features, or position you in the wrong category. This playbook teaches you how to shape what AI says about your brand.
Step-by-Step Process
- 1Audit AI sentiment and positioning across all major platforms — record exactly how AI describes your brand
- 2Identify inaccuracies: wrong product descriptions, outdated information, incorrect comparisons, or negative framing
- 3Create a "brand truth document" defining your correct positioning, key messages, and competitive differentiators
- 4Update all owned properties (website, social profiles, press pages) with consistent, accurate brand messaging
- 5Publish authoritative content that explicitly corrects common misconceptions about your brand
- 6Secure coverage on trusted publications that frames your brand according to your desired narrative
- 7Update structured data (Schema.org markup) to provide AI with accurate entity information
- 8Monitor AI sentiment monthly and respond to narrative drift by reinforcing correct positioning
How to Become an AI Citation Source
AI platforms like Perplexity explicitly cite their sources. Becoming a cited source means your website appears in AI answers with a direct link — driving referral traffic and reinforcing brand authority.
Step-by-Step Process
- 1Identify the query topics where you want your content cited by AI assistants
- 2Create definitive, comprehensive content for each topic — aim for the most authoritative resource on the web for that query
- 3Structure content with clear definitions, structured headings, concise paragraphs, and factual claims
- 4Include original data, statistics, or research that AI cannot find elsewhere
- 5Build high-authority backlinks to your content pages to improve RAG retrieval ranking
- 6Ensure technical SEO excellence: fast load times, clean crawlable structure, proper Schema.org markup
- 7Monitor which content pages are being cited by Perplexity and other citation-providing AI platforms
- 8Update cited content regularly to maintain freshness signals and accuracy
How to Win AI Recommendations in Your Category
Being mentioned is good. Being recommended as "the best" is better. This playbook covers the strategy for positioning your brand as the top recommendation in your category across AI platforms.
Step-by-Step Process
- 1Define your target category clearly — AI cannot recommend you as "the best" if it does not know what category you belong to
- 2Audit AI recommendations for your category across all platforms — identify who is currently recommended as #1
- 3Analyze the recommendation leader's GEO profile: which sources cite them, what content they rank for, where they have presence
- 4Build a competitive citation advantage by earning citations on more authoritative sources than the current leader
- 5Create category-defining content that positions your brand at the center of the category conversation
- 6Secure "best of" placements on editorial review sites (Wirecutter, G2, industry-specific publications)
- 7Build social proof at scale: customer reviews, case studies, testimonials, and user community signals
- 8Execute a long-term authority campaign: thought leadership, speaking engagements, and media coverage that reinforces category leadership
Need Help Executing These Playbooks?
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